It's been a huge bonus to me to get information from Runtastic about the rate of my run and the number of calories I've burned. The GPS connection always works great, and the visual and auditory information the app provides is clear and straightforward. This not only provides you crucial information you need for tracking your progress toward your fitness goals, but it also will motivate you and make exercising more enjoyable.Īs a casual runner, I started using the Runtastic GPS Running App simply so I could be updated as I run regarding on how far I've gone and how much time has elapsed.
atures of your mobile device, Runtastic monitors your distance, speed, heart rate, and much more depending on your workout and which specific Runtastic apps you use. Making use of the GPS functionality and other fe. You can see Lotta’s entire speech where she discusses this A/B experiment and others that have helped Runtastic become one of the leading fitness apps in the world.Runtastic offers a series of fitness apps that can be used to track your running, walking, hiking, and cycling, as well as many other fitness routines. Lotta Weigeldt, Monetization Manager, Runtastic Having that mandatory step earlier almost always worked better.
“If you have a hypothesis or a belief about how your app is going to work best, you should still try to test it. What works successfully for one userbase, might not work equally as well for another. Segment your data to observe differences in country, operating system, and other demographic data to observe trends. User reviews were an influencing factor for Runtastic’s Android userbase, but they did not motivate Runtastic’s iOS users. Based on the results of this test, Runtastic only updated their Android paywall screen. The user review variant produced a 44% increase in paid subscriptions for Android users and no significant change for iOS users. The original variant featured a promotional statement, while the test variant included a real user review along with a 5-star rating. Runtastic launched a Dynamic Variable A/B test for their Android and iOS apps. Users are more likely to subscribe if they are shown a user review on the paywall, as opposed to a promotional statement. Runtastic wanted to A/B test and improve the conversion rate of users reaching their paywall. In-app membership upgrades for freemium users are a core part of Runtastic’s monetization strategy.
Using Apptimize, the app has boosted the conversion rate by 44%. Runtastic has over 95 million registered users. Runtastic has a portfolio of over 15 health and fitness apps which combine traditional fitness models with mobile technology.
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